Tuesday, August 17, 2010

Ingredients to a music artiste success


The following points on key ingredients to an artistes success came up after discussing with a friend on difficulties that a local artiste face.

1. Accessibility to good production

2. Having a good promotional team

3. Good artiste management

4. Good distribution network

5. Proximity to fans

It's not that Singapore doesn't have all the ingredients but rather most local artistes have some of the ingredients missing. Eg. A band invests 17k on producting a cd, leaving no resources to promotion and artiste management.

Some might argue the need to base oneself in your target market to have proximity to fans but I would propose that with cheap air tickets and ability to reach out to audiences online through *casts and *streams, there's a need for a paradigm shift; we've living in a level playing field like never before where distribution has gone global and it's easier than before to go niche for the long tail.

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2 Comments:

Blogger Aria said...

Hi! I love your blog. I have a blog about music, rhapsodiesinpink.blogspot.com and I'd love to hear your opinion on it. Thanks!

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Blogger yancy said...

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4:15 PM  

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